Settling In: What My First Month at Lem-uhn, the Feel-good PR Agency Taught Me

Starting at a new public relations agency often comes with an expectation that you will make a strong first impression straight away, and that you will quickly prove your value, land media coverage and show you can deliver.

While landing coverage and delivering strong results within your first couple of weeks demonstrates skills and is a great achievement, the reality is that first impressions in PR are less about a single moment and more about what you consistently deliver over your first few weeks or even months.

After my first month at Lem-uhn, that has been one of the biggest takeaways. Coming from my last PR agency and bringing similar experience from previous roles, I had a sense of what agency life looked like. But settling into Lem-uhn has reinforced that strong PR isn’t about quick wins, it’s about building momentum.

If you’re starting a new role in PR, particularly in the earlier stages of your career, I’ve noted down five of the most important lessons my first month at Lem-uhn has taught me, which can hopefully help you hit the ground running.

Consistency matters more than early impact

The pressure to prove yourself quickly is always there, but I’ve found that doing the fundamentals well, and consistently, matters far more. Strong media lists, clear pitches and reliable support for the team all add up over time, building trust in the way you work.

Relevance and clarity are what make stories land

In PR, it’s easy to assume that detail and complexity carry weight. In reality, what matters most is how clearly you can communicate an idea in an engaging way and how relevant it is to a publication’s audience. Simplicity is often what makes a story stand out, so try not to overcomplicate your writing when drafting a press release or pitch.

Every story has to earn its place

Previous experience gives you a foundation, but it doesn’t guarantee results. Each pitch is a new opportunity to prove why a story matters and develop new contacts.

For me, the blackbook of tech and audio contacts I had created weren’t the right fit for most of my pitches, so I used my knowledge of how to write an effective pitch to build new contacts in the health and wellbeing industry.

The strength of the idea will always outweigh the name behind it.

Relationships take time to build

Media relationships aren’t formed overnight. They develop through consistent, thoughtful interactions, not just successful coverage. Even the pitches that don’t land still play a role in building familiarity and trust, so when a journalist replies to your pitch saying it is not of interest, use that as an opportunity to learn more about what press are actually looking for.

Feedback is how good work becomes stronger

One of the most valuable parts of my first month here has been learning to really take on feedback. It’s not about getting things perfect the first time, but about refining ideas until they’re as strong as they can be.

Reflections

A month into my role at Lem-uhn, the biggest shift hasn’t been in what I’m doing, but in how I think about the value of my work.

The idea of needing to make an immediate impact has gradually been replaced by a focus on consistency; showing up each day, refining ideas and contributing in small but meaningful ways. Those incremental improvements feel far more valuable than any one-off success.

What has also become clearer is how much of PR is built over time. Whether it’s taking a new angle for a stronger story, responding to client feedback or building relationships with journalists, it’s clear that progress isn’t always immediately visible, but happening day-to-day in the background.

There’s a growing confidence in this process, too. Not having everything figured out straight away is less important than being willing to learn, adapt and improve at Lem-uhn, and I love it.

Looking back, the biggest takeaway from my first month is that good PR isn’t defined by quick wins, but by momentum and a commitment to consistency over time.