Purpl
Using data-led storytelling to drive awareness for a disabled discount platform.
Purpl partnered with Lem-uhn to increase awareness of its disabled discount platform and position the brand within wider disability and cost-of-living conversations. Through reactive media commentary, data-led campaigns and founder storytelling, Lem-uhn secured impactful coverage that supported both visibility and membership growth.
In their words
“We have been working with Lem-uhn since January this year and so far we have been impressed with the work done to help raise Purpl's profile and my own profile. As a business, they are great at communicating and quick to respond, which is always appreciated. We are looking forward to seeing the success of future campaigns this year to help grow Purpl's presence both on and offline.”
Georgina Colman
Impact in numbers
- 312 pieces of coverage secured in 12 months
- 182% increase in revenue following coverage in The Mirror and OK!
- 153% average monthly rise in web traffic
- Google searches for the brand increased 4x
- Overall UK search interest increased by 788%
