A2D2
How PR drove a 1515% sales increase for an innovative music tech brand.
A2D2 approached Lem-uhn to increase awareness of its innovative music technology products and drive direct sales through earned media. Through a strategic PR campaign focused on reviews, product round-ups and national tech coverage, Lem-uhn secured high-authority media placements that directly translated into commercial growth.
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In their words
“As a marketing function, we thought we understood the importance of PR. However, it wasn’t until working with the team at Lem-uhn that they proved to us, and our business, the real commercial and tangible power of PR. We couldn’t recommend them highly enough.”
Amy Briggs
Head of Marketing, A2D2
Impact in numbers
- 1515% rise in sales following press attention
- 100% of sales driven by PR during a paused ads period
- Increased domain authority by 1250%
- Coverage secured in titles including TechRadar, T3 and What HiFi
- Product round-up inclusions continued driving long-term sales traffic
