Lay-Z-Spa
Delivering high-volume national coverage for one of the UK’s biggest lifestyle brands.

Lay‑Z‑Spa partnered with Lem-uhn to secure impactful lifestyle and consumer press coverage around its products and seasonal campaigns. By combining proactive media outreach with creative campaign positioning, Lem-uhn delivered large-scale national coverage that supported brand awareness and commercial growth.
In their words
“Lem-uhn have been a pleasure to work with. They really got stuck into the needs of the brand and very quickly gained knowledge of products and the key messaging. We have, as a result, seen a lot of great publicity which we couldn't be happier with.”
Tom Drakett
Brand Marketing Manager
Impact in numbers
- 785 pieces of coverage secured in six months
- 3.5B total reach across coverage
- 182% increase in revenue following coverage in The Mirror and OK!
- 86% of online articles included a backlink to the website
- Average domain authority of coverage secured was 60.4
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