Intotum
Driving national awareness for adaptive fashion through purpose-led PR.
Intotum partnered with Lem-uhn to increase awareness of adaptive fashion and strengthen visibility around accessibility within the fashion industry. Through founder storytelling, reactive commentary and inclusive fashion conversations, Lem-uhn secured national broadcast and online coverage that positioned the brand as a leader within adaptive fashion.
In their words
Working with Lem-uhn PR with Ri, Becky and the wider team has been genuinely such a positive experience. It was so important to me as a disabled founder that our PR reflected our social purpose and our impact and wasn't just chasing output. Lem-uhn and the team immediately understood that. I've been so impressed with the level of thoughtfulness and consideration they took in the stories, and especially when working with our customers and clients on stories. And I've been genuinely so impressed with the level of output they were able to get, the stories they were able to place, and where they were able to put us. I could not recommend Lem-uhn enough.
Hanan Tantush
Impact in numbers
- 24 pieces of coverage secured in three months
- 1.3B total reach across coverage
- 13% increase in domain rating
- 1000% rise in Google searches
- Coverage secured in titles including BBC, Glamour and ITV News
