Top 7 Benefits of Becoming a B Corp

Becoming B Corp certified is no easy feat. For businesses to become a B Corp, they have to undertake a rigorous seven-step process and achieve an overall score of 80, well above the average of 50.9. Despite this, there are plenty of incredible benefits of being B Corp certified.

In fact, 91% of B Corps in the UK believe that certification has had a positive impact on their organisation. Many B Corps have seen highly beneficial results, from gaining and retaining talented employees to garnering more loyal clients and customers. Interested? Discover some of the best benefits of being a B Corp.

1. Attract and Retain Talent 

With employees increasingly seeking a sense of value and purpose at work, it’s more important now than ever to create an environment that reflects this.

Additionally, employees are more likely to accept jobs from sustainable companies. According to IBM’s Institute for Business Value (IBV) survey, which consisted of 16,000 people across 10 countries, 67% of respondents said they are more willing to apply for jobs at environmentally sustainable companies. 

B Corp certification verifies your company’s values and highlights your commitment to sustainability. As such, you’re much more likely to attract, engage, and retain talented people aligned with your purpose. At Lem-uhn, our philosophy is that happier employees deliver better work. Achieving B Corp status reflects our ongoing efforts to create a positive work environment for our people.

2. Garner New Business Opportunities

B Corp certification verifies that your company has met the highest standards of social and environmental impact. This naturally positions your brand as more attractive to other businesses sharing the same values.

Ultimately, acquiring B Corp status means that other B Corps and like-minded companies may be more inclined to do business with you.

3. Build Better Relationships

Another advantage to earning B Corp certification is the potential to build better relationships and increase loyalty with your current clients and customers. 

Having B Corp status naturally showcases your brand as a force for good. As such, customers and clients may feel a stronger sense of trust and loyalty to your company, and in some cases, it reinforces why they chose to work with you in the first place.

4. Attract Investors

Being a B Corp can also help you attract investors who back your mission. Once you’ve gained B Corp status, you’ll have access to a report which you can share with investors to showcase your achievements. It provides shining examples and evidence of how your business successfully reduces its carbon footprint, supports employee health and wellbeing, and more.

5. Set a Better Standard

One overlooked benefit of being a B Corp is the commitment to continuously improve as a business and set a better standard for others. To maintain B Corp status, a company must recertify every three years. This requires setting ambitious social and environmental goals, updating your policies, and tracking performance over time. 

The B Corp assessment not only provides a clear understanding of a company’s strengths but also identifies areas for improvement. Whether that means introducing a charitable program or developing more employee wellbeing initiatives, you should be given a good indication of how to improve your business. 

By constantly striving to enhance your company, you will naturally set a better standard for other businesses to aspire to.

6. Stand Out

Being a certified force for good helps your business differentiate itself from competitors. Effectively communicating your B Corp status is key to standing out from the crowd. Stamping the B Corp seal on your website, sales materials, business cards, and products verifies the positive impact you have on both people and the planet. This helps like-minded clients and customers feel more compelled to choose you. 

Sustainability is becoming increasingly important to consumers, making B Corp status attractive for many companies. In a recent global survey by The Round Up, 78% of consumers feel sustainability is an important factor when shopping, while more than half (55%) state they are willing to pay more for eco-friendly brands. Many businesses also cherry-pick their partners, suppliers, vendors, and service providers based on their sustainability practices. 

Whether B2C or B2B, companies that fail to introduce sustainability and social impact practices are going to become an afterthought. With a reputable and recognisable certification like B Corp, it’s easier for positive change-making companies to showcase their efforts and stand out from the crowd.

7. Join a Supportive Global Community

Becoming a B Corp means you’ll be a part of a global community consisting of more than 9,500 certified B Corps in 160 different industries across the globe. As soon as you become B Corp certified, you can enjoy the additional benefit of joining a purpose-led community of talented business leaders who share your values. 

You’ll have the opportunity to meet, engage with, and collaborate with other B Corps both online through B Hive (a dedicated networking platform for B Corps) and in person through B Locals (region-based communities of B Corps). These spaces are designed to help B Corp leaders gain meaningful connections, share ideas, and learn valuable insights from one another.

Thinking of becoming a B Corp?

Whether you’ve been interested in the possibility of becoming a B Corp or you’re on your way to achieving certification, there are plenty of incredible benefits of being a B Corp. 

As a B Corp PR agency, we love working with like-minded brands that care. Whether you want to work with us or simply have a chat, get in touch today!