News and Insights

For more than a decade, marketing budgets have been dominated by paid tactics such as glossy native ads, advertorials, and influencer campaigns. The aim was simple: get brands in front of audiences through placements that looked like earned media. But Generative AI just flipped the script. AI Search Is Built on Earned Media Muck Rack’s Generative Pulse 2025  report analysed over one million real user prompts into top AI tools (ChatGPT, Gemini, Claude). The results are a wak

Becoming B Corp certified is no easy feat. For businesses to become a B Corp, they have to undertake a rigorous seven-step process and...

Happy employees truly are more productive yet many businesses fail to recognise this. To highlight the importance of employee happiness...

Around 3.8 million women  are thought to have been underpaid by their state pension due to the state pension age changes. The pension age...

Lem-uhn explores how female founders can boost the UK economy by £250bn with better funding, support & visibility

We have put together a comprehensive analysis of FTSE 100  companies which reveals the varying degrees of support offered to working...

As the festive season approaches, many of us are counting down the days until our out-of-office goes on. But while some professions can truly switch off, others are gearing up for their busiest time of year. Analysing the latest ONS figures, parliamentary recess data, and industry insights, we’ve estimated which UK professions will enjoy the most and least time off this Christmas. The results highlight just how differently Britain’s workforce experiences the festive break. Fe

The Barbie movie was a playbook for marketers. Leading up to the film, the film’s marketing team threw out all the stops to ensure we all...

April will mark Stress Awareness Month and a time to reflect on the impact of stress in day-to-day life. Our research reveals that UK searches for ‘stress’ rose by over a third (34%) in February 2023 compared to February 2013. To us, data like this is sad to see and we want to see a world where everyone can enjoy better mental health and improved ways of managing stress. Life since 2013 has been tough for many. The world has continued to experience the effects of the global

Why being happy at work matters. Lem-uhn shares research into happiness at work for International Day of Happiness.