News and Insights

The Comparison Trap There’s something disorienting about life after graduating. One day you’re celebrating the end of exams, and the very next, your LinkedIn feed is filled with 100 announcements: “Thrilled to share that I’ve accepted a role at…” This was me, sitting in my childhood bedroom, shutting the laptop, and wondering what on Earth I was supposed to do next.  In summer 2024, I’d just graduated from the University of Leeds with a First Class Honours degree in Sociology

For more than a decade, marketing budgets have been dominated by paid tactics such as glossy native ads, advertorials, and influencer campaigns. The aim was simple: get brands in front of audiences through placements that looked like earned media. But Generative AI just flipped the script. AI Search Is Built on Earned Media Muck Rack’s Generative Pulse 2025  report analysed over one million real user prompts into top AI tools (ChatGPT, Gemini, Claude). The results are a wak

With the rapid advancement of technology and artificial intelligence (AI) becoming the norm in marketing  — and our day-to-day lives —...

Will AI Take Over PR? Here’s Why We Don’t Think So AI is rapidly transforming industries — from finance to customer service — and the...