News and Insights

Third-year Journalism student Katie shares what she learned during a week at Lem-uhn - from expecting press releases and pitches to discovering how strategic, creative and detail-driven PR really is. A personal reflection on shaping narratives, targeting audiences, and seeing the media world from the other side.

The Comparison Trap There’s something disorienting about life after graduating. One day you’re celebrating the end of exams, and the very next, your LinkedIn feed is filled with 100 announcements: “Thrilled to share that I’ve accepted a role at…” This was me, sitting in my childhood bedroom, shutting the laptop, and wondering what on Earth I was supposed to do next.  In summer 2024, I’d just graduated from the University of Leeds with a First Class Honours degree in Sociology

Being a twenty something and not quite knowing what your dream career is yet can be quite a daunting feeling. I’ve always been envious of those who knew they wanted to be a singer from the age of nine or a lawyer at the age of 15, the clarity seemed so appealing. I, on the other hand, couldn’t quite figure out what my personality suited despite religiously reading my Cosmopolitan's horoscope. My degree was in political science and anthropology and for the last four years I ha