What Does a PR Agency Do & How Can They Help Elevate Your Brand?

PR agencies are the unsung heroes behind many of the seamless communication strategies you see across the media. But what exactly does a PR agency do, and how can partnering with one help elevate your brand in today’s crowded landscape?

What Is a PR Agency?

Unlike in-house PR teams who work internally for one brand, PR agencies collaborate with a variety of clients, often across different industries or specialisms. Some agencies focus on specific sectors, such as tech, fashion or wellness. Others might specialise in B2B or B2C audiences.

At Lem-uhn, we work with purpose-led brands across sectors, bringing a feel-good approach to PR. We don’t see PR as a shield; it’s a tool for positive change, helping brands tell stories that genuinely matter. We focus on real results, strong relationships and a deeper kind of impact.

What To Consider Before Hiring a PR Agency

Before you reach out to a PR company, it’s worth reflecting on a few key things:

• Who is your audience? Understanding your audience’s demographics, values, and online habits helps your PR team tailor communications that truly resonate.

• What challenges or aspirations do they have? Great PR builds emotional connection. Identifying the hurdles your audience faces or what inspires them helps craft a message that cuts through.

• What makes your brand different ?A clear value proposition is essential. What makes you unique? What do you stand for? This is the foundation of any successful PR campaign.

Lastly, it’s important to be realistic. Building brand awareness, especially for newer brands, takes time. PR is about consistent visibility, not overnight virality.

What Services Can a PR Agency Offer?

Here are some of the core services a PR agency provides to help elevate your brand:

Strategic Storytelling - Crafting thoughtful, compelling narratives that reflect your brand values and connect with your audience. This includes press releases and media pitches.

Crisis Communications - When things go wrong, PR can help navigate the situation and protect your reputation, turning potential challenges into moments of growth.

Media Relations - A good PR agency builds strong relationships with journalists and editors, helping secure positive coverage in trusted publications through earned, not paid, media.

Community & Influencer Engagement - From grassroots partnerships to influencer collaborations, community engagement helps grow your brand’s reach and credibility in authentic ways.

Digital PR & Backlink Building - Digital PR improves SEO by earning backlinks from high-authority sites, helping your website rank higher in search results and boosting your online visibility.

The Lem-uhn Approach

At Lem-uhn, we help brands that care communicate better. We’re a B Corp-certified PR agency with a difference, one that believes happiness should be part of every campaign and every workplace.

Whether you need long-term PR support or a one-off consultation, we bring creativity, purpose, and clarity to everything we do. For us, authentic storytelling and ethical PR go hand in hand.

FAQs

Q: How long does it take to see results with PR? 

A: While every client is different, the quickest we’ve secured client coverage is 10 days after signing the contract, and the longest is six days. Things like the news agenda and how long it takes the client to sign content off can impact the result time.

Q: What’s the difference between PR and marketing? A: We wrote a whole blog about it, read it here.

Q: Do you offer free consultations? 

A: Yes! We offer a free 15-minute PR consultation to help identify opportunities for your brand. Book yours here.

Q: What industries do you specialise in? 

A: We work with brands across lifestyle, wellness, tech, home & garden, and more—all with a common thread: a purpose-led mission. See our work.

Q: Do you work with startups or only established brands? 

A: Both! Whether you're launching or scaling, we create tailored strategies to support your growth. Explore our PR services.

Q: How do I know if PR is right for my business? 

A: If you want to raise awareness, build credibility, or drive organic growth, PR could be a great fit. Not sure? Book a free PR consultation.

Do you have another burning question? Read our PR FAQs blog.

If you're a purpose-driven brand ready to grow with a feel-good strategy, book your free PR consultation here. Not quite ready for a strategy call? Join our newsletter for feel-good PR tips, client wins, and fresh insight every month.