News and Insights

For more than a decade, marketing budgets have been dominated by paid tactics such as glossy native ads, advertorials, and influencer campaigns. The aim was simple: get brands in front of audiences through placements that looked like earned media. But Generative AI just flipped the script. AI Search Is Built on Earned Media Muck Rack’s Generative Pulse 2025  report analysed over one million real user prompts into top AI tools (ChatGPT, Gemini, Claude). The results are a wak

It’s no secret that journalists are time-poor, with some being asked to write up to eight articles per day . To make their lives easier –...

Public relations, also known as PR , and marketing have different but crucial roles for businesses. One of the most common questions...

Barbie-mania has been sweeping the globe. You may have been living under a rock if you’ve missed the reported $150 million invested in...

One of the most frustrating things for marketing teams is waiting for senior sign-off. Lem-uhn explores why this happens.

Gen Z makes up 40% of the global consumer population. Like with every generation, this younger section of your target audience is...

PR coverage can perform several functions in one for a big impact. If you’re PR isn’t making an impact, your strategy is likely the problem.

Why you're struggling to attract new shoppers to purchase from your brand and how to change this.

What do Marks & Spencers, Samsung and Ikea all have in common? They hold high brand trust. The retailers are the three most trusted...

With marketing budgets cut, Lem-uhn shares how to optimise your marketing to secure a high ROI

People are time-poor. Lives are busy and for some people, this results in convenience shopping. This is when you choose the first product that is at a convenient location and ticks a few essential boxes. We are all convenience shoppers at some point. But for some convenience trumps a more affordable or even better product and they always prioritise convenience shopping. With busy lives, there are millions of transient and permanent convenience shoppers. You need to optimise y

People need to buy their everyday necessities. But when you’re in a period of economic turmoil, how do you convince customers to purchase...

As a scaling start-up, you're likely juggling everything from product development to hiring and operations. But there’s one powerful...