How to Get Your Business in the Press

Getting featured in the media might seem like something only big brands with bigger budgets can do, but that’s not true. With the right story, research and the right approach, any brand can earn press coverage that builds credibility and drives sales.

At Lem-uhn, we believe PR shouldn’t be reserved for the few. Here’s how to start getting your business noticed, and why journalists might be more interested in your story than you think.

1. Think Like a Journalist

The secret to getting media coverage is understanding what journalists actually want. They’re looking for stories that are:

• Timely - tied to something happening right now

• Relevant - meaningful to their audience

• Human - emotional, relatable or inspiring

• Credible - supported by quotes, data or expert insights

• Visual - supported by strong imagery or video

Before you pitch, ask yourself: Would this make me stop scrolling? If the answer’s no, refine your angle until it does.

2. Pitch With Purpose

Generic, copy-and-paste emails don’t work. Targeting the right journalists with a clear, concise pitch does.

Research who covers your topic using Google News, LinkedIn or tools like Roxhill and PressPlugs. Then tailor each email so it’s personal and relevant.

Keep your subject line short (under eight words) and lead with the hook, not your brand.For example: “New data reveals 60% of shoppers want ethical beauty.”

Journalists receive hundreds of pitches a week, so make sure yours gets to the point quickly, offers value, and shows you’ve done your homework.

3. Use Free PR Opportunities

You don’t always need a budget to get noticed.

• Respond to journalist requests through platforms like HARO or ResponseSource.

• Join conversations on X (Twitter) or LinkedIn where reporters share what they’re working on.

• Be reactive - if a trending topic links to your brand or expertise, pitch a short comment fast.

• Leverage local press - smaller publications are often more open to founder stories and community news.

Small wins compound over time. A few local features can help you build momentum and credibility for national coverage later.

4. Turn Press Into Profit

Getting in the press is only the beginning. To make it work harder for you:

• Share coverage on your website, newsletter and social channels.

• Create a “Featured In” page to boost trust and SEO.

• Track your results - check for spikes in web traffic, leads, or search volume after coverage.

Good PR builds brand awareness and business growth when you amplify your wins.

5. When to Bring in the Experts

You can get far on your own, but if you’ve plateaued, are juggling multiple launches or want consistent national coverage, it might be time to partner with a PR agency.

At Lem-uhn, we help feel-good brands land positive PR that converts - blending creativity with strategy to get stories seen, shared and remembered.

Download the Full Guide

This is a taster of our complete “How to Get Your Business in the Press” guide - a step-by-step resource packed with pitch examples, templates and tips from our team.

Download the full guide here to start getting your brand in front of journalists today.